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Incubator Creative Group is Christian music's only established Incubator organization. Like the 1,600+ other business incubators around the world, Incubator Creative Group exists to provide the unique nurturing a start up Christian music enterprise needs during the formative years. As the name implies, Incubator is a transformation experience experience specifically designed for early stage music ministries (or more seasoned performers who have retained the same 'learners' heart). Combining artist development, recording, booking, management, niche marketing and promotion, Incubator Creative Group provides a nurturing environment for the launch and expansion of not just an independent music enterprise (i.e. 'by yourself') but an interdependent music ministry (part of a relationship team). The twenty-year success story of Incubator is founded upon the promotion of the artist as a person (instead of a 'product' focus requiring servitude from the artist). A hallmark of Incubator Creative Group is a guiding value that looks to a performer's work ethic as the foundation for advancement. The goal of the company is to produce stable and sustainable music ministries that function in the specialized marketplace of local churches throughout North America, Europe and Australia.
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Former roster artist comes back to roost in management at Incubator Creative Group
5/08/09
Cheshire, Oregon
Former roster artist comes back to roost in management at Incubator
Incubator Creative Group announces the addition of Leah Martensen as the company's Vice President of Artist Community. The partnership marks Leah Martensen's newest foray into the field of Christian artist development, extending her activities beyond her own performing music ministry. Incubator celebrates its 20th year of business in 2009 as Christian music's only incubator organization. The company mission of "nurturing early stage music ministries to the thriving level" is illustrated in the success Martensen has achieved in her own music ministry.
Martensen and Incubator have a history dating back more than 15 years. She was an early stage music ministry looking for help to establish and expand her enterprise. After an extensive audition process she was signed to the Incubator roster in 1994 and remained with the company until 2000. "If it weren't for Incubator I wouldn't be where I am today," says Leah. "I'm excited to be expanding my ministry in the area of artist development with a company I really believe in." The move to Incubator accompanies Martensen's closure of The Genesis Agency, an earlier experiment to launch her extension into Christian artist development work.
Martensen has been active in regional, national and international concert ministry since her season on the Incubator roster. Averaging 50 engagements per year, she often travels and performs with Beth Champion-Mason (another Incubator roster artist, 2000 to 2002). Many of her concerts are focused around the Road To Recovery tours, a targeted expression of her ministry mission statement of "turning your mess into a message".
Incubator Founder and President, Nate Sakany, is upbeat about the addition of Leah to the company team. "It's a wonderful reward to see an artist you've worked with develop a thriving ministry," says Sakany. "Leah is a perfect example of someone who has applied the principles of Incubator and made them work. Adding Leah to our development team just seemed like a natural decision given our history and relationship. She gets things done. That kind of productivity is rare and it's a tremendous asset she brings to Incubator."
Specific plans for Martensen include a yet to be announced "secret" campaign (being liberally promoted on social networks) debuting on May 15th. "I have a heart for emerging Christian artists because I was once there. I understand their struggles, passions and goals," says Martensen. "I know how tough it is to believe in yourself let alone convince others to believe in you. I'm excited about my new chapter with Incubator. It's going to give me a practical way to help artists make big changes in their ministry."
The unfolding of the Incubator/Martensen secret campaign is being announced through an exclusive mailing list. Interested Christian artists can sign up for priority notification and information at IncubatorOnline.com , the company's official website.
